Mobile SEO Guide: How to optimize your website for mobile devices?

The kind of market Mobile phones provides a business is infinite. The usage of mobiles has increased 18 times over which automatically, making it very important for businesses to create their websites Mobile-Friendly.

• The entry to your home must be inviting and calm, that is exactly how your home page should be. The alignment of your call to action should be either at the front or in the center.

• The next in line is the menu. Your target must be to keep it short and crisp. To the point and comprehensive menus are well rewarded.

• Promotions are important but they should not steal your limelight. 

• The Internet is all about speed but your page could be slowed down for several reasons. When it comes to mobile, it is expected to deliver speed because the whole point of view of smartphones is having the world at your finger, that too superfast. Therefore, optimize your page for a user-friendly experience.

• A web design which is responsive is required with irrespective of the device the user must be using, adjust itself accordingly to give the user a better experience

• A thorough check is required in which common mistakes like spelling errors, videos that can’t be played and not so the seamless transition between pages. This frustrates the user and the traffic is affected due to this.

• There are few tools through which you can check the SEO of your Mobile Website. They are as follows:

·         Google Analytics- To check the audience traffic on your website, though you have to login first.

·         Google Mobile-friendly Test- Just paste your URL in the search box, and then click the icon which says Run Test. This test immediately results in whether your website is mobile-friendly or not.

·         Google Search Console- To highlight the errors in any given website 

The downside to a non-friendly mobile website

• The user won’t subscribe to your email marketing list if they are not satisfied with your website experience and content in general.

• Higher bounce rate, affecting your ranking

• The importance of speed is immeasurable, also as per a few statistics, 53% of users leave the site if it doesn’t load within 3 seconds.

The market is huge for mobile phones and if not catered well to mobile users, will significantly affect the status of one’s website. Therefore, it is recommended to invest in mobile SEO optimization for better user experience and SEO rankings.

By Doors Studio - SEO Company in Delhi, Goa | India