Why LED Signboard for your brand ?

How to tell someone that there is a shop 5 km from a certain point, selling the best clothes and there is also a sale going on? Well, a board telling you this much information is sufficient to lure anyone into the shop if the deal is attractive. That is what exactly signage are made for, to tempt, excite and compel you for the product it is advertising.

Signage is very important to your brand. A potential client might be inquisitive to walk into your showroom or search for your brand if they remember you from somewhere. That somewhere could be a signboard or a sign you have placed in posh market areas or hotspots of a city. But did that compel them enough? That is the task! Signage is the first level of your brand where it speaks before your salesperson could explain your brand.

Therefore, it is important that you carefully choose your brand’s logo as signage so that it didn’t miss the purpose of explaining your brand. But there is a different type of signage in the market and you need to pick the one which suits the brand and its style.

That is why, nowadays businesses are using LED signboards which are premium, reliable and efficient than the other forms of signage.

These are narratives attached to LED signage but what are the facts which make them beneficial for a brand who is looking for these signage to be profitable for them.
Let’s find out.

1. Future is LED

Talking about the LED Digital Signage industry, the statistics claim that by 2020 the cost of this industry would be somewhere around $20 billion. This growth is certainly because there is a demand for this particular product which is making this industry prosper to this exponential manner. This is a clear indicator as to why you must invest in LED signage for your brand.

2. Impressive Views

You’re definitely in a better position to imagine when you see a visual rather than something written, plain and simple. Therefore, LED Digital signage to get more attention than the usual ones. The very is because they not only convey the message which the brand wants to but also are engaging, interactive and pleasing for the viewer. That is the reason why these digital displays get 4X views in comparison with normal signage. Lesson More viewers, more conversions, the trick is to compel them enough with your graphics that they have no option but to come to your store and shop! LED signage do that trick for you if you utilize them well.

3. Better Footfall

Now you’ll ask if there is a proof that the 4X views converted into footfall or not. Precisely the next point. There is an influx of 24% of the footfall of the consumer who said they entered a store because of the digital signage they saw. Which proves the above point and strengthen this one as well, that Digital signage indeed bring conversions which a business aspires for, making it an investment worth making.

4. Long lasting impact

If someone asks you what is the purpose of signage, what would you say? The simple answer is to etch the idea of your brand in the minds of the potential and existing consumers so that they remember the product if they go out shopping or are in need of it. Digital signage have proven to give a long-lasting impact on the minds of these viewers which actually helps them remember the brand. As per the percentage, 83% of these viewers remembered the advertisement they saw on digital signage for a duration of nearly a month. Aren’t they invincible?

5. Upward Graph in sales

For a marketer, the idea isn’t just to create and build that brand, awareness, and positioning around it but also devise a strategy that actually helps in the growth of sales because that is the real goal of any firm. Digital signage helped retailers a lot in this process. There is an 80% increase in the sales of the retailers who used digital signage for their stores as a marketing tool.

6. Returns are significant

If they are generating good footfall, great for retention and significant in sales, surely they are impacting massively on the revenue as well. That is indeed true. An increase of 33% is shown in the revenue of the businesses that used digital signage.

7. More visits to the store

Just like the website’s UI and UX helps in the retention of the viewer, similarly, impressive signage will make your consumer stay in your store longer than expected. They will look for all the things you mentioned in that 30-second ad, thus making them spend more time and that is the best thing for the business.`30% visitors to a showroom stayed longer than expected because of the LED signage they saw while they were on the road.

LED signage are the future of outdoor advertising / marketing proving the strength of marketing and technology together. The numbers and percentages bear witness to this statement and with this, the importance of having them for your brand is what you should look for if you wish to step up your marketing game and take the position of your brand to newer heights.

By Creative Concepts - A Glow Sign Board Manufacturers, Signage Company

Insights About Digital Signages You Need To Know - Creativeconcepts.in

With everything going digital, signages also have taken their trip down this lane. Now along with more scope and upbeat technology, they are changing the way Signage has been seen and utilized so far. But these aren’t just statements without facts.

There are insights backed up the “why”, telling you the reasons to opt for digital signage. Let’s have a look.

1. Digital Displays:

You can’t deny that a visually dynamic display is more inviting than a simple, plain and basic signage board. If you ask yourself, it is more likely that you turned your head or stopped in your tracks while looking at such signage to have a whole view as to what that signage is talking about.

This edge is there of digital displays over traditional signages, that is why 400% more views are recorded when came to Digital Signages. The static boards didn’t gauge this much attention, hence, your preference automatically switches to digital signages eventually.

2. Consumer POV

Why would a consumer enter a store? What made them make that move? Digital Signages are a great way to push your consumers to enter that store. Your product might be amazing but if your signages, right from storefront sign to the digital billboard, aren’t well-articulated chances are that most of them won’t be able to make it up to your store, just because you were not convincing enough to drag them.

According to the statistics, 8 out of 10 people have turned up to the store just because they were persuaded by the digital signage they have seen around that brand. Imagine the power of the right signage. Go on, think!

3. Way to Upward Graph!

Any marketing tool at the end of the day calls for better sales. You can’t run the business on exposure and awareness. Promising signage not only brings your consumer to the store but if impact enough, they turn into conversions as well.

Your signage, especially digital, can be used in so many ways since it can be changed remotely and not that costly comparatively how it is there when you think about changing traditional signage.

The numbers speak for this statement, that about 31.8% sales hike were experienced by the brands who indulged in Signage marketing and especially, the ones who used Digital ones, saw a significant shoot.

4. The “Necessary Push”

We all have that moment where we see signage and go like “What is this about?” and this question always needs up with an impulse, impulse to enter the store, check out and do a purchase. Such clientele is the ones to tap into. The idea is to work on their psychology and turn their inquisitive perception and of course, the impulse into a sale.

People with the drive to try new things who check out and pay attention to signage, great signage work well on them, and the messengers, the strategy we call “word of mouth”, they push other people to make a purchase if they find their product amazing.

One out of five people, as per the Intel makes an impulsive buyer go and buy your product. What can signage do for you, here is your answer!

Digital signage speaks more than traditional signage because of the fact that it is far more visually dynamic and offers a treat to the mind of the potential consumers who in fact formed their opinion about the product because of the signage they have just seen.

But how to efficiently use the Digital signage so that it helps your brand?

• If your digital signage has multiple visuals to showcase, then the screen time of each image should be of 10-15 seconds so that, each visual gets its due attention and the consumer is able to read and articulate it as well, in meantime.The seconds are crucial, therefore if they are anywhere less or more than the given number, it can either make the consumer unable to receive the information or becomes too stretched for them to wait and watch the whole of it.

• Sometimes, your digital signage might show an advertisement in a video format, then the duration of the video should not be any less than 30 seconds. Again the idea of keeping this as the time limit is because you don’t want the viewer to either lose interest or move on from your digital signage too quickly.

• Why the timing so important? As per the statistics of 2015, the average attention span of an individual is 8.25 seconds. This puts every social media marketer or strategist to a task where they have to manage to convey the message through their digital signage under this time span.

• Convey more in less. You don’t want to mislead or overwhelm the consumer with too much information. Your task is to convey the most of it in less time and that the consumer is able to receive the exact information which you intend to highlight. Overdoing it might catch the consumer off guard and confusion might lead to no conversion at all. Say it again: LESS IS MORE.

• Your signage while conveying less should also create a hype. Use the advantage signage provide you with like blinking text, flash appearing to highlight specific areas of your digital signage and so many more things. Your edge is technology and your signage must have all of it to not sabotage the message your intentions are to convey.

Digital signages are the tool of marketing which is cost-effective and completely at your disposal to be used and benefited from.

Though the advent of social media and digital space is taking over the old methods of marketing, revolutionizing the old methods in a modern way is the key to excel in your marketing strategy and revamping traditional signages with Digital signage is the first step towards merging the old ways with new!

By Creative Concepts

The Importance of Retail Billboards Advertising

Source : https://bit.ly/2jUaAMW

In times like ours, where avenues of advertising are vast and multiple in numbers.

Outdoor, Indoor, Offline or Online, you name it a street that comes out in the city of advertising.

If we talk about Outdoor advertising, retail billboards can be very impactful on the consumer.

When we talk about OOH (out-of-home) advertising, this places your brand in the market place or places of public gathering, where they are either looking for products/services or are in a frame of mind to gauge their attention.

With the right creative, written content and presentation, you can easily persuade the audience towards your brand.

The Billboard can feature all the places your business is present, it is like multiple locations can be accommodated in one, single space without even being there.

On top of all this, it is not your business’s property over which you publicize these billboards, they are at all the relevant places like loaded marketplaces, malls, highways, city’s busy roads and so on.

To head further to the detailed importance of them, it is not to brag when we say that Billboard gives you more eyeballs, attention, and popularity which directly leads to more sales, more Billboards.

1. Curiosity Headsprings

You can skip an ad on YouTube, change the channel on TV, flip the page of the newspaper or magazine, eat out of flyers, but how will you ignore a magnanimous and giant board in front or side of you.

The size is sure to make your head turn and see what is on it. This psyche is what Billboards bank on and is effective.

They are more likely to make your prospective curious and that might make them consider to contribute to your sales, which means they would like to make a purchase, isn’t that the end game anyway?

Billboards are often seen during key decision-making moments when it comes to purchases.

• Nearly 3/4 of billboard viewers shop during their drive home from work.
• More than 2/3 of billboard viewers make purchasing decisions while in their car.
• More than 1/3 of billboard viewers will stop at an actual store on their way home.

You can also use tactics like:

• Using popular routes
• The late hours when you are available, you can promote that as well
• Understanding shopping behaviors
• Demographics of the consumers

 2. Might want to “Keep It Close”

Generally, there is necessarily no particular criteria for placing your billboard near your business.

But, if you do, the response of stimuli principle will work very effortlessly, because if your billboard is persuasive enough, it will lead them to your store as well.

The Billboard doesn’t have to have a catchy, brand relevant one-liner but can be a sale offer, special day discount, or just your beautiful logo with your name on it.

It is also important to leave an impact on the ones who are watching your billboard, to create retention.

According to statistics mentioned in the EOM’s article:

• Nearly 1/4 of billboard viewers visit a particular store the same day they first see a billboard.
• 1/3 of billboard viewers visit a particular store they see advertised later that same week.
• About half of the billboard viewing audience receives directional information from the billboard as well.
  

3. Location-specific

Like you strategize before posting over social media about time and day, similarly, a Billboard perfectly placed is the one you need for your brand.

Your advertising agency is supposed to educate you behind how and why a certain Billboard is to be placed at a certain location.

They will research and present you with the best possible options to use your Billboard when comes to the location.

But apart from that, aesthetic, vetted content and appeal is also something which goes with the brand, the Billboard needs to be perfect before it goes up.

4. “This is it” caption

‘Less is more’ is the strategy to be used when Billboards are concerned. 

Space shouldn’t be intimidating and the pressure of ‘covering the area’ shouldn’t be the aim.

Go minimal and speak loud in less. When people see it from far away, they should have less to ready and more to absorb and comprehend.

Therefore, while choosing your agency, you must see if they align themselves with this strategy or whatever strategy they propose must have an action plan attached, solid enough to implement enough to launch the campaign.

But the focus should be on a punch line which defines more in a few words about your brand will go a long way when comes to Billboard advertising.

5. Your Market

The campaign needs the understanding of your market which includes the demographics of your consumer and your competitors.

You need to be thorough on your part as well, as to what is that you are on the lookout to sell with that campaign.

Your agency must have that knowledge as well and should convey to you the same beforehand so that you are convinced before they launch it.

They must be clear on the fact as to what is that campaign targeting.

Is it for marketing? For awareness? or For sales?

Here the aim should be clear for you to go on with it.

At Creative Concepts, we make sure the above-stated points are taken care of before putting your Billboard up for people to look at.

We as an agency knows the value of signages that are attached to your brand and how they can impact your sales and image when used perfectly.

For more, you can visit our website to know more about our strategies and expertise on signages.