Insights About Digital Signages You Need To Know - Creativeconcepts.in

With everything going digital, signages also have taken their trip down this lane. Now along with more scope and upbeat technology, they are changing the way Signage has been seen and utilized so far. But these aren’t just statements without facts.

There are insights backed up the “why”, telling you the reasons to opt for digital signage. Let’s have a look.

1. Digital Displays:

You can’t deny that a visually dynamic display is more inviting than a simple, plain and basic signage board. If you ask yourself, it is more likely that you turned your head or stopped in your tracks while looking at such signage to have a whole view as to what that signage is talking about.

This edge is there of digital displays over traditional signages, that is why 400% more views are recorded when came to Digital Signages. The static boards didn’t gauge this much attention, hence, your preference automatically switches to digital signages eventually.

2. Consumer POV

Why would a consumer enter a store? What made them make that move? Digital Signages are a great way to push your consumers to enter that store. Your product might be amazing but if your signages, right from storefront sign to the digital billboard, aren’t well-articulated chances are that most of them won’t be able to make it up to your store, just because you were not convincing enough to drag them.

According to the statistics, 8 out of 10 people have turned up to the store just because they were persuaded by the digital signage they have seen around that brand. Imagine the power of the right signage. Go on, think!

3. Way to Upward Graph!

Any marketing tool at the end of the day calls for better sales. You can’t run the business on exposure and awareness. Promising signage not only brings your consumer to the store but if impact enough, they turn into conversions as well.

Your signage, especially digital, can be used in so many ways since it can be changed remotely and not that costly comparatively how it is there when you think about changing traditional signage.

The numbers speak for this statement, that about 31.8% sales hike were experienced by the brands who indulged in Signage marketing and especially, the ones who used Digital ones, saw a significant shoot.

4. The “Necessary Push”

We all have that moment where we see signage and go like “What is this about?” and this question always needs up with an impulse, impulse to enter the store, check out and do a purchase. Such clientele is the ones to tap into. The idea is to work on their psychology and turn their inquisitive perception and of course, the impulse into a sale.

People with the drive to try new things who check out and pay attention to signage, great signage work well on them, and the messengers, the strategy we call “word of mouth”, they push other people to make a purchase if they find their product amazing.

One out of five people, as per the Intel makes an impulsive buyer go and buy your product. What can signage do for you, here is your answer!

Digital signage speaks more than traditional signage because of the fact that it is far more visually dynamic and offers a treat to the mind of the potential consumers who in fact formed their opinion about the product because of the signage they have just seen.

But how to efficiently use the Digital signage so that it helps your brand?

• If your digital signage has multiple visuals to showcase, then the screen time of each image should be of 10-15 seconds so that, each visual gets its due attention and the consumer is able to read and articulate it as well, in meantime.The seconds are crucial, therefore if they are anywhere less or more than the given number, it can either make the consumer unable to receive the information or becomes too stretched for them to wait and watch the whole of it.

• Sometimes, your digital signage might show an advertisement in a video format, then the duration of the video should not be any less than 30 seconds. Again the idea of keeping this as the time limit is because you don’t want the viewer to either lose interest or move on from your digital signage too quickly.

• Why the timing so important? As per the statistics of 2015, the average attention span of an individual is 8.25 seconds. This puts every social media marketer or strategist to a task where they have to manage to convey the message through their digital signage under this time span.

• Convey more in less. You don’t want to mislead or overwhelm the consumer with too much information. Your task is to convey the most of it in less time and that the consumer is able to receive the exact information which you intend to highlight. Overdoing it might catch the consumer off guard and confusion might lead to no conversion at all. Say it again: LESS IS MORE.

• Your signage while conveying less should also create a hype. Use the advantage signage provide you with like blinking text, flash appearing to highlight specific areas of your digital signage and so many more things. Your edge is technology and your signage must have all of it to not sabotage the message your intentions are to convey.

Digital signages are the tool of marketing which is cost-effective and completely at your disposal to be used and benefited from.

Though the advent of social media and digital space is taking over the old methods of marketing, revolutionizing the old methods in a modern way is the key to excel in your marketing strategy and revamping traditional signages with Digital signage is the first step towards merging the old ways with new!

By Creative Concepts